Marketing Coordinator (Marketing)
Location: Cary, NC. This role will follow a hybrid work schedule. Onsite presence required
Job Accountability/Responsibilities:
- Curate engaging content for marketing channels including social media, web site, and email by interviewing internal SMEs and translating industry jargon into easy-to-understand materials
- Develop marketing materials such as brochures, presentations, and videos within brand guidelines and product/brand messaging
- Work closely with marcomm team members to ensure consistent brand voice and messaging
- Collaborate with marketing manager, product management, and leadership to ensure alignment with product and brand initiatives
- Assist with content for launch campaigns and tracking campaign timelines
- Shoot B-roll and execute minor edits; oversee video projects with external vendors
- Provide support for external-facing presentations and materials such as monthly webinar series
- Conduct research and analyze data to identify opportunities for growth and optimization
Knowledge, Skills, Education:
- Strong verbal and written communication skills
- Excellent organizational and time-management skills
- Readiness to learn about new industries and ability to translate technical topics into clear, concise messages
- 2-5 years of experience in marketing communications (+ if you have SaaS experience)
- Demonstrated proficiency with AP Style, CMS tools, and social media platforms
- Attention to detail and keen understanding of design principles
- Familiarity with graphic design, marketing automation software, and CRM systems a plus (Adobe InDesign, HubSpot, Marketo, Adobe Illustrator, Canva, etc.)
Values:
- Results: We deliver on our promises to create value for the freight rail industry through talented people, good ideas, business leadership and great technology.
- Collaboration: We collaborate with our teams and our customers to get the job done, respecting individual ideas and contributions, and moving forward in pursuit of shared goals.
- Service: We serve the changing needs of our customers and our industry to enhance the value they bring to our community, the environment, and our economy.
Physical Requirements:
- Sedentary work: Assignment involves sitting at workstation (desk) most of the time (up to 8 hours) with only occasional walking and/or standing.
- Keyboarding: Primarily using fingers for typing.
- Talking: Expressing or communicating verbally through use of spoken words (accurately conveying detailed or important spoken instructions to others).
- Hearing: Ability to receive detailed information through oral communication and to make discriminations in sound.
- Visual: Through close visual acuity, required to perform activities such as: preparing and analyzing data and figures; transcribing; viewing computer terminal; extensive reading (with or without correction).
- Environment: Work is performed within an office setting and therefore there is no substantial exposure to adverse environmental conditions (i.e., extreme heat, cold, noise, etc.).
Disclaimer:
The preceding job description has been designed to indicate the general nature and level of work to be performed. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The company reserves the right to change, modify and/or delete aspects of this position as needed at any time.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, national origin, disability, veteran status or other legally protected status.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
