Sr Customer Marketing Specialist (Finance)
As a Sr Customer Marketing Specialist here at Honeywell, you will be accountable for developing and executing customer marketing strategies that align with business objectives. You will work closely with cross-functional teams, including sales and product management, to understand customer needs and develop targeted campaigns. Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement.
You will work out of our Houston, TX, Richardson TX, or Charlotte NC office location on a hybrid work schedule. For the first 90 days, new hires must be prepared to work 100% onsite M-F.
Additionally, you will play a role by guiding and mentoring junior team members, fostering a culture of innovation and excellence. In this role, you will impact the company by driving customer engagement and loyalty through strategic marketing initiatives. Your contributions will be felt through increased customer satisfaction, loyalty, and the achievement of business goals.
KEY RESPONSIBILITIES
- Drive lead management by generating a strong sales pipeline through campaigns and events
- Ensure Creative Team effectively deploys the Value Proposition in all collateral
- Managing third party vendors, such as external agencies and copywriters, to execute the campaigns
- Collaborate with the Paid Media team to manage media planning and buying for campaigns
- Partner with events resources to own messaging, demos, customer experience and hit targets for external events
- Nurture leads through the sales funnel
- Build a strategy, oversee marketing efforts for both Industry and Vertical markets
- Create and maintain nurture campaigns through marketing automation and retargeting to convert leads to prospects
- Develop and execute customer marketing strategies to drive customer engagement and loyalty
- Work with cross-functional teams, including sales and product management, to understand customer needs and develop targeted marketing campaigns
- Analyze market trends and customer data to identify growth opportunities and provide insights for improvement
- Guide the development and execution of marketing programs, including email campaigns, social media promotions, and customer events
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
- Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
- Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
- Stay up to date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
BENEFITS
In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. For more information visit https://benefits.honeywell.com/Wonderful opportunity for a Sr Customer Marketing Specialist in TX or NC!YOU MUST HAVE
- 5+ years of experience in customer marketing or related roles, with a proven track record of developing and executing successful marketing strategies
- 3+ years of experience with marketing automation tools and CRM systems
WE VALUE
- Bachelor's degree in Marketing, Business, or a related field
- Leadership and initiative to drive growth objectives
- Strong relationship builder with marketing and sales functions
- Ability to direct content building required for complex demand programs
- Familiar with Program Planning Framework, Demand Waterfall, and other related models
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.
