Executive Director, Web Experience (Finance)

Department: Advancement & Univ Relations Salary: $91,458 - $107,000
Description:
Job Summary

The Executive Director of Web Marketing directs and governs the University's website content in accordance with University policies and strategic objectives related to institutional reputation and brand positioning, constituency communications, student recruiting and other largely externally focused university communications. The Executive Director designs, creates and maintains the appearance and functionality of the university's public website, which represents UHD's virtual presence for engagement, information, and branding for both the university community and the general public. The Executive Director manages relationships with internal University Web personnel and external vendors whose products and services are used for the maintenance and enhancement of the website.

Duties

• Conceptualizes, designs and maintains UHD home page and other key university web pages, including those that support the President's and other administrative initiatives, recruitment and retention activities, the university events calendar, and general information pages
• Supervises web team and leads the University Web Technicians
• Manages services and products provided by external vendors required to manage, maintain and enhance the university website
• Provides guidance to university departments on best practices for their websites and social media as well as maintaining current, relevant pages
• Manages configuration for university site analytics and analyzes data on the website usage and traffic patterns
• Leads project planning and management for new websites, assigned web related projects, and provides ongoing status updates and proactively solving problems as they arise
• Develops information architecture of university website
• Monitors the site to ensure compliance with all state and federal regulations, local policies and copyright issues

Marginal Duties

• Performs all other duties as assigned

Supervisory Responsibilities

Direct Reports:

• Full-time and Student Employees

Delegation of Work:

• Regularly assigns work to subordinate(s)

Supervision Given:

• Has primary responsibility for conducting performance evaluations and making recommendations for hiring and dismissing employees

Qualifications

Required Education:

• Bachelor's degree

Required Experience:

• Minimum of seven (7) years of related job experience

License/Certification:

• None required

Preferred Qualifications

• Master's degree
• Demonstrated track record of building and optimizing web experiences in higher education environments

Knowledge, Skills and Abilities

Knowledge:

• Knowledge of web content management systems, graphic/web design principles
• Knowledge of trends, issues, and accepted practices of web and digital marketing; knowledge of social media sites and related trends and practices
• Knowledge of search engine optimization (SEO) techniques
• Knowledge of website accessibility
• Knowledge of website performance techniques
• Knowledge of Google Analytics, Siteimprove or comparable website monitoring tool

Skills:

• Exceptional organizational skills
• Strong analytical and problem solving skills
• Excellent interpersonal and communication skills
• Strong project management skills

Abilities:

• Ability to write and edit website copy with an emphasis on marketing communication
• Ability to create graphics and edit photos for use on websites, working knowledge of Photoshop, Illustrator, or other comparable graphics applications
• Ability to be flexible and adaptable to change
• Ability to communicate tasks and ideas
• Ability to communicate effectively with a wide range of individuals and constituencies in a diverse community
• Ability to read and react to website analytics and to make appropriate decisions
• Ability to stay abreast of changing trends and practices in web and digital marketing

Work Location and Physical Demands

Primary Work Location:

• Works in an office environment

Physical Demands:

• Work is performed in a typical, comfortable interior work environment which does not subject the employee to any unpleasant elements
• Individual has discretion in relation to walking, standing etc., and has minimal exposure to physical risks

All positions at the University of Houston-System are security sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.