Marketing Manager, PNT (Finance)
Summary:
Inertial Labs, a VIAVI Solutions Company, is a leading developer, producer and supplier of high-performance orientation, positioning and navigation solutions for aerospace, defense and industrial applications. The company offers Inertial Measurement Units (IMU), Inertial Navigation Systems (INS), Assured Position Navigation and Timing (APNT), GNSS Tracking, LiDAR Scanning, Alternative Navigation (ALTNAV) and Visual Navigation solutions.We are currently seeking an ambitious and highly skilled Marketing Manager with a track record of transformative marketing practices with demonstrable impact on sales, familiarity with the relevant technology and market sectors and experience managing teams.
Duties & Responsibilities:
Responsibilities
- Hold main accountability for a marketing plan and budget to support business unit sales objectives
- Manage a direct team of marketing communications specialists
- Work closely with executive, technical and sales stakeholders to understand requirements, develop marketing plans, analyze results and continue to improve marketing effectiveness and efficiency
- Coordinate with other marketing functions including Creative Services, Events, Marketing Automation, Digital Marketing, Corporate Communications and Regional Marketing to execute marketing plans and campaigns
- Lead internal resources and external vendors to achieve critical aspects of marketing plan including: trade shows around the globe; product marketing including data sheets, presentations and white papers; advertising; digital marketing including web content development, search engine optimization and email marketing; public relations and social media.
Pre-Requisites / Skills / Experience Requirements:
Required Skills
- Strong background in B2B technology marketing, with special emphasis on program and campaign development and management across trade shows, product marketing, digital marketing, advertising, public relations and social media
- Experience managing large budgets
- Strong content development and editing skills, to include message development, and email, ad, and web copy
- Familiarity with marketing technologies and platforms including customer relationship management, web, email, and print, digital and social media
- Ability to think strategically while being willing to “roll up your sleeves” and execute
- Strong interpersonal and influencing skills; must be able to work across a wide swath of the organization to develop and agree upon strategic marketing plans and related budget decisions; manage direct team; interact with executive suite
- Strong analytical and reporting skills
- Must be extremely well-organized and able to juggle multiple projects / priorities at once with meticulous attention to detail
Desired Experience and Pre-Requisites
- Bachelor of Arts in Marketing
- Minimum 3 years of marketing program management experience delivering complex and diverse portfolio technology solutions to global audiences
- In-depth knowledge, supported by demonstrable results, of relevant technologies including PNT and market sectors including aerospace, defense, public safety and critical infrastructure
- Proven track record of generating awareness, demand and sales with integrated marketing programs
- Customer-centric mindset
Location
- Office: Ashburn, Virginia
- Travel: up to 25% of the time
