Product Marketing Manager (Marketing)

Location: Irvine, United States of America

Thales people architect solutions that enable two-thirds of planes to take off and land safely. We create in-flight entertainment systems that engross 50 million fliers every year and we develop the avionics that control the world's largest commercial aircrafts. Our simulators train the next generation of pilots for fighter jets, transporters and search and rescue helicopters. And, together, each and every member of our aerospace team makes a difference.

Product Marketing Manager

Irvine, California (Hybrid)

Position Summary

Thales is seeking a Product Marketing Manager – Innovations to support the development, testing, and go-to-market efforts for new and emerging products within the In-Flight Entertainment (IFE) space. In this role, you will be responsible for analyzing the market, its ecosystem, and competitive dynamics to define business requirements and translate them into innovative solutions. You will lead actions that develop the value proposition — including key differentiating messages — and support efforts to acquire a strong competitive position.

As part of a fast-paced innovation environment, the Product Marketing Manager – Innovations will work with the Innovation project team to prepare new products and services that align with market needs, strategic goals, and gross margin targets. The role involves creating marketing tools, defining digital strategies, and supporting early-stage testing and promotion. Once the innovation phase evolves into execution, this role will transition into a Product Marketing Manager role for the new offerings.

Key Areas of Responsibility

• Analyze market trends, segmentation, customer needs, and competition to define and update market requirements.
• Research customer pain points, identify opportunities, and extract insights from industry trends and digital technologies.
• Develop and dollarize the product's value proposition, using real-world data to support value analysis.
• Articulate roadmaps and lifecycle strategies that address threats, highlight strengths, and influence product vision.
• Define early access programs and go-to-market strategies with presentations, pricing, proposal language, and support to sales.
• Represent Thales as a subject matter expert internally and externally at tradeshows and industry events.

Minimum Qualifications

• Bachelor's degree in Marketing, General Business, STEM, or related field with 8+ years of relevant experience (or HS diploma with 15+ years).
• Solid experience in Product Marketing and/or Product Management.
• Experience in the tech industry (and/or in-flight entertainment is a plus).
• Experience in developing and communicating effective value propositions.
• Strong analytical ability with proficiency in pricing, ROI, TCO, TVO, market analysis, and competitive intelligence.
• Proven experience in developing effective marketing material.

Why Join Us?

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.

(For Internal candidate, if you need more information, please reach out to your HR Shared Service, 1st Point) 

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:
•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

•Company paid holidays and Paid Time Off

•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program