Local Social Media and Reputation Coordinator (Marketing)
""Candidate must reside in Denver, Colorado""
Position: Local Social Media and Reputation Coordinator
JOB TITLE: Local Social Media and Reputation Coordinator
REPORTS TO: Marketing Strategist, Social Media and Online Reputation
DIRECT REPORTS: N/A
Who We Are
BH is a people-first multifamily owner and operator that grew from a small startup into one of the nation's largest commercial real estate companies. Founded in 1993, BH is celebrated for its simple commitment to doing business the right way and investing in its team. Today, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,” “Best Workplace for Millennials,” and “Best Workplaces for Diversity.” Powered by innovation and a can-do attitude, BH improves daily, striving to construct a smarter way to live, invest, manage, and grow.
BH is passionate about setting the standard in the multifamily industry. We are a welcoming band of go-getters who think big, sweat the details, and take our work (but never ourselves) too seriously. We set our sights high, own our mistakes, and turn lemons into lemonade. We are incredibly proud of where we've come and are ready to tackle what's next. Come join us!
Role Overview
As the Local Social Media and Reputation Coordinator, you'll have a big mission. Your mission if you chose to accept it will be to generate leads, sell, and renew apartment leases in accordance with company and Fair Housing guidelines. Responsible for assuring the Company's standards are achieved and excellent customer service is delivered. You also understand the value of taking a moment to express gratitude to the village that helped to make it happen. As you can likely tell, 'how' things are done matters just as much as ‘what' was done here at BH!
Key Responsibilities
- Capture and curate authentic, high-quality content (photos, videos, stories) from onsite visits to showcase community lifestyle, events, team culture, and resident experiences.
- Post regularly on assigned community social media profiles, ensuring content aligns with brand guidelines and voice.
- Develop and execute local social content strategies that support leasing, retention, and resident engagement goals.
- Monitor and respond to Google Reviews and other third-party review platforms (e.g., Yelp, Apartments.com) in a timely, professional, and brand-aligned tone.
- Coordinate with onsite teams to investigate and resolve any service concerns raised in reviews, ensuring accurate and empathetic responses.
- Program and support reputation-building touchpoints (e.g., post-move-in, maintenance follow-up, event participation) to proactively encourage positive reviews.
- Collect and analyze resident feedback and satisfaction survey data (Medallia) to identify trends, track performance, and uncover opportunities for improvement.
- Leverage social media and digital channels to build excitement around resident experiences, creating a sense of community that extends beyond physical spaces.
- Collaborate with onsite teams to plan and promote resident clubs, interest-based meetups, and recurring community events that foster connection and belonging.
- Support the creation and rollout of programs that reward resident engagement, participation, and advocacy—both online and in person.
- Identify opportunities to spotlight long-term residents, team interactions, and shared community experiences to reinforce pride and loyalty.
You Have
- 1–2 years of experience in social media, digital marketing, customer experience, or related field (internships or field marketing roles a plus)
- Strong understanding of major social platforms (Instagram, Facebook, TikTok, etc.) and how to create content tailored for each.
- Excellent written and verbal communication skills, with an ability to adapt tone for different audiences and platforms.
- Comfortable capturing and creating content on-the-go, including photos, videos, and behind-the-scenes moments.
- Experience analyzing engagement data, reviews, or survey results to inform actions and strategy.
- Highly organized and self-motivated, with the ability to manage multiple priorities and locations simultaneously.
- Comfortable working independently in the field while collaborating regularly with corporate and onsite teams.
- Flexible and adaptable, with a positive attitude and willingness to travel between communities as needed, including some weekends and nights.
Seniority Level: Experienced
Industry: Property Management
Employment Type: Full-Time
Location: Remote
Work Schedule: 8am-5pm, Monday-Friday, or as needed to meet business needs.
At BH/B.HOM, we believe our strength lies in our people. We are proud to be an Equal Employment Opportunity Employer, committed to fostering a workplace where everyone feels included, valued, and heard. Our posted compensation reflects the value of talent across multiple U.S. markets and is based on job-related knowledge, skills, and experience.
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