JB Poindexter & Co

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Senior Creative Specialist (Finance)



Company and Position Overview:

JB Poindexter & Co (JBPCO) is a privately held, diversified manufacturing company forecasting $3B in annual revenue and 10,000 team members in 2025. JBPCO prides itself on providing best-in-class commercial automotive and industrial vehicles. The nine operating subsidiaries, covering approximately 70 locations, are engaged in the production of commercial truck bodies, step-vans, utility trucks, ambulances, funeral coaches, limousines, electric and alternative fuel vehicles, pickup truck bed enclosures, and expandable foam plastic packaging. For more information about our industry leading brands and products visit JBPoindexter.com or connect on LinkedIn.

Reporting to the Director of Marketing, the Senior Creative Specialist will serve as a creative and strategic leader responsible for shaping and executing high-impact brand visuals, multimedia storytelling, and content strategies that elevate the JBPCO corporate brand and its subsidiaries. This role requires a seasoned design expert who can balance hands-on production (graphic design, photography, videography) with strategic marketing thinking, and who can leverage artificial intelligence to streamline content development and deliver greater scale, speed, and personalization.

This is not a typical graphic designer or content manager role. We are seeking a well-rounded creative professional with deep experience in brand development, a strong portfolio of design and multimedia work, and the ability to build content strategies aligned with business outcomes. You will lead the creation of brand-defining assets while collaborating closely with cross-functional teams across our enterprise.

Essential Job Functions:

  • Lead the design, development, and execution of high-quality creative content, including print collateral, digital assets, video, photography, presentations, and web graphics.
  • Translate marketing goals into compelling visual concepts that support brand identity, sales enablement, executive storytelling, and strategic initiatives.
  • Direct and produce photography and videography projects (planning, shooting, editing) that showcase products, people, facilities, and customer stories.
  • Drive the content strategy for the JBPCO corporate brand and support campaigns for select business units; collaborate with BU teams to ensure alignment.
  • Use AI tools (e.g., ChatGPT, Adobe Firefly, Midjourney, Canva AI) to enhance design workflows, generate initial drafts, and scale content development-while applying strong human oversight to maintain brand consistency and quality.
  • Maintain and evolve brand guidelines, templates, and visual standards for corporate and smaller BU audiences.
  • Manage and prioritize a diverse set of projects with minimal supervision, often working simultaneously across departments.
  • Maintain a pulse on emerging design, video, and AI trends, introducing relevant innovations that improve output and efficiency.
  • Manage social media storytelling through creative visuals and video for JBPCO and select business units.
  • Present creative concepts to senior leaders and stakeholders and incorporate feedback with clarity and professionalism.

Qualifications and Skills:

  • Bachelor's degree in Graphic Design, Multimedia Production, Marketing, or related field.
  • 7-10 years of experience in a hybrid creative/strategic role across B2B or manufacturing sectors.
  • Expert proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects), Canva, and photography/videography equipment and editing.
  • Demonstrated success in brand development and delivering high-impact creative campaigns.
  • Experience building and executing strategic content plans tied to measurable business objectives.
  • Proven ability to utilize generative AI tools for design, content creation, and workflow acceleration.
  • Strong understanding Microsoft Suite tools including PowerPoint Presentations, Microsoft Excel and more.
  • Skilled at managing complex project timelines with a balance of creative execution and strategic clarity.
  • High attention to detail, strong organizational skills, and excellent verbal and written communication.
  • Positive, collaborative, and solutions-oriented mindset.
  • Experience in manufacturing, transportation, or industrial sectors.
  • Working knowledge of CMS platforms such as WordPress or Sitecore.
  • Familiarity with social media strategy and basic analytics tools.
  • Comfort working with executive leadership and presenting creative work to senior audiences.
  • Ability to travel 10-20% to our business units and trade shows.

JB Poindexter & Co., Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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