Senior Manager Member Platforms (E5998) (Project Management)

Job Summary
This product management position will work collaboratively with counterparts in MGA Information Management to develop strategies for signature IEEE platforms that convene and engage member and non-member audiences – focusing on delivering consumer and member value in online professional networking, collaboration, and volunteer development. The Senior Manager, Member Platforms will also develop plans and lead efforts to drive awareness, registrations, usage, and new member recruitment, leading to high user satisfaction and strong member value perception. This role will lead operations and administration, including volunteer training, issue resolution and communication of technical issues and opportunities to Information Management. Specific platforms include IEEE Collabratec, IEEE Volunteering, and other platforms as assigned.

The successful candidate will be an experienced senior product manager in the business-to-consumer online services space, with a proven track record of data-informed product decisions, online platform marketing, and incorporating customer feedback. This role will have budgetary responsibility as it relates to marketing, and administration, and manage the finances (including P&L and non-technical service provider payments), and work with Information Management to liaise between internal teams, as well as with external vendors, and IEEE volunteer committees.

Reporting to the Director, Member Products & Programs, this position has two direct reports and will work closely with MGA Information Management in a matrix management structure to ensure the technical aspects of the platforms are aligned with the goals of increasing reach, driving improved user satisfaction, delivering increased awareness and engagement, and expanding financial return.



Key Responsibilities

• (50%) Platform Marketing and Operations
• Operations of each platform shall be executed in alignment with program strategy and plans
• In partnership with marketing and communications staff, as well as external agency vendors, establish positioning and priorities for driving awareness and new registrations for the platforms, with special attention to increasing adoption by IEEE members and affiliated audiences.
• Drive improvements to the user experience and make recommendations to Information Management for enhancements and prioritization of platforms. In partnership with MGA and IEEE research teams, identify and implement user group research agenda, and use findings to inform marketing positioning and recommendations for platform enhancements.
• Drive repeat visitation to the platforms through the implementation of features and promotions that best leverage the platform's core capabilities and positioning. Drive delivery of program's engagement reporting and metrics dashboards in alignment with program goals, as well as IEEE and MGA strategic objectives.
• Identify financial return opportunities, and drive the platforms' total financial return, inclusive of income that is direct to the platforms, as well as expense control through consolidation of products and targeted marketing support for IEEE products and services. Develops financial advertising or sponsorship plans, and coordinate with internal partners and/or external vendors to execute.
• (20%) Platform Strategy and Planning
• Partner with MGA Information Management to develop strategic direction for for each platform life cycle by defining and implementing processes that drive ongoing enhancements and updates to ensure the platforms not only meet today's needs but anticipate the future needs of members, customers, users, and stakeholders
• In collaboration with Information Management and cross-functional stakeholders, prepare and deliver annual updates to platform strategic roadmaps and business plans, presenting these to senior staff and volunteer committees
• Responsible for the non-technical portions of the platform budgets and related processes. In partnership with information management, collaborate on budget planning, monthly forecasting, invoice approval, accounting reconciliation, and statement preparation.
• Drive analysis and evaluation of the platforms to ensure prudent, data driven decision making, and optimization of platform capabilities, expanding or sunsetting features as needed. This includes gathering feedback from customers and users as well as analyzing usage of the site and conducting regular review of competitive platforms
• (15%) Staff Management
• Manage goal-setting, status reporting, coaching, and performance evaluation of 2 direct reports.
• Operating in a matrix-management accountability structure, work closely with Information Management staff and staff of other OU's
• (15%) Governance
• Serve as a liaison for the platforms to appropriate senior staff and volunteer leadership, and ensure effective status reporting and/or proposals to volunteer boards. This also includes preparing materials and presenting to the various volunteer and staff oversight committees.
• Additional projects or responsibilities as requested by Director, Senior Director, or MGA Managing Director

Education

• Bachelor's degree or equivalent experience in business administration, marketing, or related field in product management of online platforms Req
• Master's or other advanced degree Pref

Work Experience

• 7-10 years of closely related experience in digital information products or platforms required, including online communities, mentoring, people directories, social networks, scholarly collaboration networks, and social analytics tools Req
• 7-10 years business development, product marketing, online services Req
• 7-10 years of experience assembling, authoring, and alignment around business plans, inclusive of developing P&Ls and forecasting Req
• 7-10 years of program or project management experience, inclusive of budget management Req
• 7-10 years Experience in data analytics and user-driven personalized services Req
• 4-7 years staff management experience required, with proven experience leading and delivering results in a matrix-style reporting structure, across an enterprise serving a global marketplace Req

Skills and Requirements

• Performs additional duties as necessary to support department and program
• Full range of online digital and traditional marketing knowledge and skills. Experience creating awareness and moving people along the journey from registrant to user to engaged user to IEEE member
• Ability to influence a cross-functional team of stakeholders to mutual agreement.
• Must possess exceptional attention to detail, and strong timeline/deadline management skills to balance competing priorities.
• Excellent written and oral communications skills, and ability to prepare and deliver presentations to volunteers and staff at all levels.
• Strong interpersonal, data interpretation, and analytical skills.
• Must be a technology savvy knowledge worker who seeks out technology solutions to business challenges and processes.
• Knowledgeable about data privacy and its application in platforms and in the member and customer systems of the organization.
• Proficiency in MS Office, Gmail, Google Apps, digital marketing and social network services.

Other Requirements:
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status.

For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
===============================================
Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management's right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.