Senior Manager, Emerging Regions, Mobile Marketing (Finance)

Job Title: Senior Manager, Emerging Regions, Mobile Marketing

Requisition ID: R025324

Job Description:
Job Title:Senior Manager, Emerging Markets Marketing - Call of Duty: Mobile
Location:Santa Monica, CA / Hybrid
Reports To:Senior Director of Marketing, Call of Duty: Mobile
Company:Activision Publishing, Inc.

Your Platform

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall® , Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders ™ and Call of Duty ® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world-class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you're interested in our biggest priority, it's our people.

We're currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history. To learn more, check us out at www.activision.com , www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Your Mission:
Activision is looking for a strategic, culturally-savvy, and passionateSenior Manager of Emerging Markets Marketingto lead and drive regional marketing initiatives forCall of Duty: Mobileacross key emerging markets including Africa, Middle East, Europe and Asia. You will play a critical role in shaping the regional marketing strategy, collaborating with cross-functional teams and external partners to build culturally resonant campaigns that grow brand equity and drive user acquisition and engagement.
This role will require deep knowledge of regional gaming landscapes, a passion for mobile-first gaming audiences, and the ability to operate with both creative vision and operational precision.

Key Responsibilities:

• Lead Call of Duty: Mobile's development and execution ofregional marketing strategiestailored for emerging markets.
• Partner with regional publishing, product, creative, PR, social, influencer, and media teams tolocalize and activate global marketing campaigns, ensuring cultural relevance and resonance.
• Act as theregional voice within the global team, providing insights and feedback on market dynamics, player behaviors, and campaign effectiveness.
• Build strong relationships withlocal agencies, partners, and community leadersto amplify campaign reach and impact.
• Analyze campaign performance, market trends, and competitor activity to optimize marketing strategies and report results to stakeholders.
• Collaborate with cross-functional teams (Live Ops, Product, Creative Services, Insights) to align on GTM plans and event beats.
• Identify and championinnovative marketing opportunitiesincluding influencer partnerships, community initiatives, and grassroots campaigns specific to each market.

Player Profile:

Minimum Requirements:

• 7+ years of experience in marketing, preferably within mobile games, entertainment, or tech, with a significant portion focused oninternational or emerging markets.
• Demonstrated success launching campaigns in MENA region (Other international market launch success a plus)
• Familiarity with performance marketing metrics (CPI, ROAS, LTV) and their application in emerging markets.
• Deep cultural understanding and local consumer insights from at least one key emerging market region.
• Proven track record of executing large-scale, multi-channel campaigns (digital, influencer, social, paid media).
• Strong project management and cross-functional leadership skills.
• Analytical thinker with experience using data to drive marketing decisions.
• Excellent verbal and written communication skills; fluency in English required, additional language skills a plus.
• Passion for gaming, especially mobile and first-person shooters; familiarity with Call of Duty: Mobile is a major plus.

Our World

Activision Blizzard, Inc. is the world's largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Destiny, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater - this could be your opportunity to level up.

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/ .

In the U.S., the standard base pay range for this role is $105,120.00 - $194,400.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.